For home services & trades

What Ennyn looks like for a trades business.

HVAC, plumbing, electrical, landscaping. Field operations, contractor mix, licensing-bound. Here's the concrete shape for a 5–25 tech shop.

01

The stack you already run on.

Nothing in here is news to you. These are the tools your shop pays for today.

Field operations

  • ServiceTitan, Jobber, or Housecall Pro for the system of record
  • Estimate → dispatch → completion → invoice flow
  • Customer portal and payment
  • Parts ordering and inventory

People, business, brand & pipeline

  • Gusto for payroll (heavy W2 + 1099 mix)
  • QuickBooks for accounting
  • Yelp, Angi, Google Local Ads, Facebook for lead generation
  • LinkedIn for B2B commercial customers
  • Workspace or Microsoft 365 for email

Ennyn doesn't replace any of this. We close the seams between them.

02

The three loops where the money lives.

The trades business resolves cleanly onto a Book loop, an Earn-the-next-call loop, and a Dispatch loop. Each has a hard dollar metric. Each has seams Ennyn closes.

Loop 01 · Acquisition

Book the job

Lead from Yelp / Angi / Google Local / phone call → instant qualify → estimate sent → scheduled. The clock is opportunity lost per hour.

Metric: lead-to-booked-job conversion · $ = (conversion lift) × (avg ticket)

A 15-tech HVAC shop with 200 leads/month. A 5pt conversion improvement ≈ 10 more booked jobs/month × $800 avg ticket ≈ $96K/year.

Loop 02 · Satisfaction

Earn the next call

Post-service follow-up → 5-star review request → repeat-customer cadence → membership / service-agreement renewal.

Metric: 5-star review rate · repeat-customer % · $ = (rate lift) × (repeat ticket value)

5% repeat-rate improvement ≈ 50 more recurring customer-jobs/year × $800 ≈ $40K/year, plus reputation flywheel effects.

Loop 03 · Steady state

Dispatch the field

Daily routing → parts coordination → completion → invoice → next-day prep. High volume; every hour of admin per tech is revenue forgone.

Metric: billable hours / total hours · gross margin per job

15 techs × 1 hour/day of admin saved × 240 working days × $25/hr loaded cost ≈ $90K/year recovered — or that many billable hours added.

03

Where we'd start.

Most engagements begin with one seam, one operator, one falsifiable workflow. For trades shops, the compliance angle makes one of these two the first stop.

  1. S1

    New tech → fully provisioned + verified

    Hired in Gusto → ServiceTitan account, role, territory, vehicle assignment, license & insurance verified and filed, certifications logged, first-week dispatch plan and ride-along schedule. Today: 3–5 day lag, with paperwork drifting on I-9, certifications, or vehicle assignment. The agent does the bridge; the human approves the access grant. Fastest clean win for compliance-heavy trades.

  2. S2

    Field-tech performance → coaching & route optimization

    Per-tech billable hours, first-call resolution rate, customer rating, average ticket from ServiceTitan → coaching nudges to the tech + dispatch-route adjustments + weekly owner digest. Bridges field-performance data to actual scheduling decisions Gusto can't see. The genuine whitespace.

  3. S3

    Yelp / Angi lead → dispatch with attribution

    Inbound lead from Yelp, Angi, Google Local, or phone captured into ServiceTitan with full source attribution → instant qualify → first-call response → dispatched. Today, leads die on hold or get captured without source data, so marketing spend can't be tied to revenue. Closes the marketing-to-revenue loop.

Then we extend. Work-order → vendor bill → books, field hours → payroll with W2/1099 reconciliation, license & insurance expiration tracking, and warranty & service-agreement renewals.