For fitness studios & gyms
What Ennyn looks like for a fitness studio.
Yoga, pilates, CrossFit, boutique gym — the same orchestration thesis applies. Here's the concrete shape for an SMB studio running 200–500 members.
The stack you already run on.
Nothing in here is news to you. These are the tools your studio pays for today.
Studio operations
- Mindbody, Glofox, or ClassPass for the system of record
- Member portal, class schedule, check-ins
- Recurring billing and membership tiers
- Class booking, waitlists, no-show handling
People, business, brand & pipeline
- Gusto for payroll (instructors often 1099)
- QuickBooks for accounting
- Instagram and TikTok for class promo and brand
- Google Reviews and Yelp for local discovery
- Workspace or Microsoft 365 for email
Ennyn doesn't replace any of this. We close the seams between them.
The three loops where the money lives.
The studio business resolves cleanly onto an Acquire loop, a Keep loop, and a Run loop. Each has a hard dollar metric. Each has seams Ennyn closes.
Loop 01 · Acquisition
Fill the class
Free-trial signup → first-class booking → conversion to membership. Speed and personalization matter; the prospect's first 48 hours are decisive.
Metric: trial-to-member conversion · $ = (conversion lift) × (avg LTV)
A 300-member studio at $150/mo. 200 trials per year. Lifting trial-to-member from 30% to 35% ≈ $18K additional first-year revenue, more compounding in retention.
Loop 02 · Satisfaction
Keep the member
Detect churn signals (skipped classes, frozen membership, low engagement) → proactive outreach → save the relationship. Highest-ROI loop in the business.
Metric: monthly churn rate · $ = saves × avg remaining lifetime
Cutting monthly churn from 4% to 3% at 300 members ≈ $32K/year retained — the cheapest win in any studio.
Loop 03 · Steady state
Run the schedule
Daily class operations — instructor scheduling, sub-finding, no-show handling, recurring billing follow-up, member service. High-volume, low judgment per event.
Metric: cost-to-serve · $ = admin hours per 100 members per month
Cutting 30 minutes/day of front-desk admin ≈ 180 hours/year recovered — roughly $4,500 at $25/hr, plus the cost of mistakes avoided.
Where we'd start.
Most engagements begin with one seam, one operator, one falsifiable workflow. For fitness studios, that's almost always one of these two.
- S1
New instructor → fully provisioned
Hired in Gusto → Mindbody instructor profile, class assignments, payroll setup, liability waiver signed and filed, intro to studio managers, first-class briefing. Today: days of delay, first class taught with half the access still pending. The agent does the bridge; the human approves the class assignments. Fastest clean win.
- S2
Class performance → instructor coaching
Per-instructor class fill rate, member feedback, attendance trends pulled from Mindbody → coaching nudges to the instructor + weekly digest to the owner. Bridges class-performance data to pay and scheduling decisions Gusto can't see. The genuine whitespace.
- S3
Member churn signal → save outreach
Skipped classes, frozen memberships, declining check-in frequency detected automatically → drafted save outreach (text, email, or comp-class offer) → human approves the offer before sending. Today, most studios only notice churn when the card declines. The cheapest retention win in fitness.
Then we extend. Failed-card recovery flows, tip and commission reconciliation, Instagram engagement → free-trial signup, seasonal class-promo campaigns and corporate-wellness onboarding, and Google Reviews monitoring across locations.
We don't sell a platform. We deliver a working orchestration, scoped to your actual stack, in days.