Industries

Five verticals. One seams thesis.

The orchestration thesis applies cleanly across SMB verticals — same two stacks, same loops, same seams. The tools change and the language changes; the shape doesn't. Pick the industry that matches your firm to see the concrete proof case.

For property management

Property management

50–500 doors · The lead case

AppFolio · Buildium · Propertyware · DocuSign · TransUnion

Vacancies bleed rent per day. Renewals get lost in the calendar. Maintenance bills get re-keyed into QuickBooks by hand. The system that pays your team and the system that runs your properties don't speak.

Three workflows we'd start with
  1. New leasing agent → fully provisioned
  2. Leasing performance → coaching nudges
  3. Owner-acquisition → onboarded portfolio
Read the deep dive →

For fitness studios & gyms

Fitness studios & gyms

200–500 members · Class-based recurring

Mindbody · Glofox · ClassPass · Instagram

Instructors come and go fast. Trial members ghost in the first 48 hours. Classes fill or empty based on who's teaching — but nobody's coaching to that data.

Three workflows we'd start with
  1. New instructor → fully provisioned
  2. Class performance → instructor coaching
  3. Member churn signal → save outreach
Read the deep dive →

For home services & trades

Home services & trades

5–25 techs · Field-heavy

ServiceTitan · Jobber · Housecall Pro · Yelp · Angi

Leads die on hold. Techs burn admin hours between jobs. W2 and 1099 payroll reconciliation eats a weekend a month. Licenses and insurance expire silently.

Three workflows we'd start with
  1. New tech → license verified + provisioned
  2. Field-tech performance → coaching + routing
  3. Yelp / Angi lead → dispatch with attribution
Read the deep dive →

For dental & small medical

Dental & small medical

2–10 chair · HIPAA-bound

Dentrix · Eaglesoft · ZocDoc · Healthgrades

No-shows hit revenue. Claims get rejected for cleanable reasons. Recall lapses quietly. New-hire HIPAA paperwork lives in a folder until it doesn't.

Three workflows we'd start with
  1. New hygienist → HIPAA cert + Dentrix provisioned
  2. Patient satisfaction → review flywheel
  3. Insurance claim → submission & rejection handling
Read the deep dive →

For restaurant & café groups

Restaurant & café groups

2–6 locations · High-turnover

Toast · Square · Resy · OpenTable

Staff turn over weekly. Tip-pool reconciliation eats Sunday by hand. Multi-location reporting means three spreadsheets. Reviews compound — or punish — and nobody owns the response.

Three workflows we'd start with
  1. New server → Toast + food-safety cert
  2. Server performance → coaching & staffing
  3. Tip-pool reconciliation across shifts
Read the deep dive →

Don't see your industry?

The shape is the same. The seams are the same. Only the vendor names and the dollar values change. If your back office and your operations run on software that doesn't talk — whether you're a clinic, a studio, a logistics SMB, or something else — we'd like to hear about it.

Tell us about your stack →